Successful membership journey - step by step

As an organization, attracting new members and engaging existing ones can be a challenge. It is often difficult to stand out in the noise and competition, to reach out with what makes your organization unique. Because that's what it's all about, arousing curiosity and the desire to get on the train and get involved as a member.

"Need to quickly understand the value"

Matilda Viktorsson, Business Manager at Sitevision, believes that there are six clear steps to follow for a successful membership journey. It's about attracting, personalizing, converting, nurturing new members, informing and building loyalty.

- In the first step, attracting, it's all about being clear. What are you offering? Who are you targeting? Why should I become a member of your organization? As a visitor, I need to quickly understand the value you bring to my everyday life," she explains.

Low threshold = super important

Another thing that can be easy to forget is to make the very first step as smooth as possible. Making the threshold to conversion not only low, but even super low.

- Many organizations and associations require you to provide a lot of information before you even know why it is relevant to you. Then you run the risk of losing the potential member," she explains.

More play for the people

One way to increase engagement among existing members is to use gamification, i.e. making tasks and information more fun and easier to absorb. This could involve creating internal leaderboards, recruiting via referral links, creating a quiz based on the organization's 'manifesto' or encouraging new members to fill the arena.

"The editor's best friend"

Inviting conversations is also a great way to build culture and engagement, and Sitevision has every opportunity for interactivity.

- You can build solutions where members meet other like-minded people and quickly find relevant information. There are no limitations here, you can build based on your unique needs, says Matilda Viktorsson and continues:

- "In addition, Sitevision is extremely flexible to work in, it is easy to customize the information flow and it is time-saving. Many editors feel alone in their task and we are often told that Sitevision is the editor's best friend. Thanks to its user-friendliness, it is also not person-dependent, everyone can work in Sitevision.