5 tips to make your site accessible and search engine optimized

1. Structured headings

Put extra time and love into the headings of your web texts. Make sure they describe the content and that they are properly structured and use the right style sheet: H1, H2, H3 and so on. This will help visitors to your site who use screen readers (although a well-structured text will be easier for everyone to understand). Search engines, for their part, rank web pages with clear heading levels higher.

2. Alternative texts for images

Make sure that visitors with visual impairments understand what your image conveys through clear alternative texts. Search engines use alternative texts to read images on a webpage's content and understand them even better.

3. Title and meta description

It's old news that your web pages rank better when they have a title and meta description that describes the content to search engines. A strong call-to-action in your meta description increases click-through rates. However, it is also good for screen readers as the visitor quickly gets an overview of the web page content.

4. Links that are easy to understand

Time to say goodbye to links like "click here" and "read more", right? Instead, describe where the visitor ends up – a plus is that even the search engine picks up how the content is related to each other.

5. Responsive design

Both accessibility and search engine optimization are about good user experiences. A responsive design allows the visitor to access the content regardless of device and search engines will give you a star and want to show your website higher in the results.