Internal communication – why is it important?

The value of intranets and digital collaboration tools

You may have heard the term Digital Employee Experience (DEX)? Anyway, it refers to the process of creating a positive and productive work experience for employees through digital means. In this blog, I will come back to it a couple of times but I will simply refer to it as employee experience.

Why is internal communication important?

Part of the purpose of good internal communication in the company is to achieve a positive employee experience for all employees in the company. But increased productivity, better team spirit and employer branding are of course also important components and goals for most businesses.

The intranet plays a central role

As the intranet acts as an internal website for companies, organizations and authorities, it is the natural platform for sharing information, communicating news and facilitating collaboration. Below I list a few reasons why the intranet is such a good channel to use to improve internal communication and employee experience.

• Centralized access to information: Intranets provide a centralized platform where employees can access company information, policies and guidelines. This makes it easy for them to find what they need.
• Interactivity: A modern intranet can be used as a collaborative platform where you can meet your colleagues digitally, chat, share and discuss content and publish videos. This all adds up to a sense of community whether colleagues are in the next room, in the home office or on the move.
• Information gets out quickly: Another factor that makes the intranet the hub of internal communication is the speed with which news and information can be disseminated to employees. With one click, you can get your message out to the entire organization, in real time.
  

Digital collaboration tools and efficiency

Video conferencing, document management and chat are some of the digital collaboration tools that have become an essential part of today's workplace. Here's how they can help boost the employee experience and sharpen internal communication.

• Flexibility and mobility: Through access to digital collaboration tools, organizations can offer their employees the ability to work flexibly and from different locations. This provides greater control over the work environment while allowing employees to work just as effectively wherever they are.
• Increased productivity: Collaboration tools simplify both collaboration and internal communication between employees. This leads to increased productivity and efficiency within the organization.
• Knowledge sharing: Chat platforms and file sharing make it easier for employees to communicate and share knowledge.
• Intranet integration: Many digital collaboration tools can be easily integrated with the Sitevision intranet for a smoother user experience. This creates a holistic and cohesive platform for internal communication.
  

Internal communication summary

A functional and complete platform for internal communication is likely to increase both productivity and cohesion in your workplace. Good employee experience is a key factor in attracting and retaining talent while creating a positive work environment. Intranets and digital collaboration tools play a key role in improving internal communication by providing easy access to information. They also facilitate effective collaboration wherever employees are located.